Wednesday 14 November 2012

No Smoking


“This is your brain.  This is your brain on drugs.” Remember that commercial, where an egg was cracked into a frying pan and allowed to sizzle for a few seconds before the anti-drug campaign gave you a hotline number?  Well, India’s version is played with the trailers before any movie in the theater and has a hand squeezing black goop from a sponge into a beaker, illustrating how much tar accumulates in a smoking lung per year.  I am all in favor of the anti-smoking campaign, but it does seem a little over-kill when for the rest of the movie there is a cigarette/pipe/cigar in any scene, the words “Smoking is injurious to health.  Smoking causes cancer.” appear in the right corner of the screen.  Evidently, the bus driver hasn’t been to the movies recently.

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